The Adaptive Decision Maker

Description

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

Details

Author(s)
John W. Payne, Eric J. Johnson, James R. Bettman
Format
Paperback | 348 pages
Dimensions
153 x 234 x 23mm | 510g
Publication date
11 Jun 2002
Publisher
CAMBRIDGE UNIVERSITY PRESS
Publication City/Country
Cambridge, United Kingdom
Language
English
Edition statement
New
Illustrations note
30 Line drawings, unspecified
ISBN10
0521425263
ISBN13
9780521425261
Bestsellers rank
1,463,336