The Big Red Fez: How to Make any Website Better

The Big Red Fez: How to Make any Website Better

Description

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Download The Big Red Fez: How to Make any Website Better (9780743227902).pdf, available at khurramweb.com for free.

Details

Author(s)
Seth Godin
Format
Paperback | 112 pages
Dimensions
140.72 x 214.88 x 7.62mm | 163.29g
Publication date
28 Jan 2002
Publisher
SIMON & SCHUSTER
Publication City/Country
New York, United States
Language
English
Edition Statement
Fireside
ISBN10
0743227905
ISBN13
9780743227902
Bestsellers rank
343,443